Behavioral Intelligence for IP Decision-Making
INTELLECTUAL PROPERTY COUNSEL & BEHAVIORAL INTELLIGENCE ADVISOR
Behavioral Intelligence for IP Decision-Making
INTELLECTUAL PROPERTY COUNSEL & BEHAVIORAL INTELLIGENCE ADVISOR
Senior advisory support for legal leaders navigating high-stakes judgment, conflict, and consequence
I work with IP counsel and legal teams operating in complex, high-pressure environments where enforcement, negotiation, and internal dynamics test judgment long before a filing, a deal, or a dispute.
My work supports clarity under pressure, responsible escalation, and decisions that protect credibility, trust, and long-term outcomes.
Former in-house counsel (Mars, Unilever, BASF) • Mediator • Dual-licensed in the U.S. and Brazil
ABOUT
Where Legal Strategy Meets Human Dynamics
With more than two decades of global experience in intellectual property, negotiation, and dispute resolution, I advise in-house IP teams, law firm partners, and legal leaders at moments where legal judgment, business pressure, and human dynamics converge.
My work integrates senior in-house IP counsel experience with advanced training in conflict dynamics, Alternative Dispute Resolution (ADR), negotiation strategy, and behavioral intelligence. The focus is practical: supporting clear communication, responsible escalation, and sound decision-making in complex, high-stakes legal environments.
My approach is shaped by senior global roles at Mars, Unilever, and BASF; deep mediation and ADR training; cross-cultural negotiation experience; academic teaching in dispute resolution; and my work as a dual-licensed attorney in the United States and Brazil.
Clients work with one advisor: grounded in law, fluent in human dynamics, and steady when clarity matters most.
How I Work
Legal practice has always demanded technical excellence. Today, it also demands JUDGEMENT under pressure, IN ENVIROMENTS SHAPED BY ESCALATION, UNCERTAINTY, AND HUMAN DYNAMICS..
Most legal teams already have the law covered.
What is often missing is structured support for how decisions are made when the stakes are high.
My work sits at that intersection.
I support legal professionals and IP leaders in moments where:
The focus is not on technique alone, but on how judgment is exercised, so decisions are proportional, defensible, and aligned with long-term trust and outcomes.
Engagements are selective and tailored. Scope and format depend on the nature of the matter, the operating environment, and the level of support required.
The objective is consistent: to support clearer judgment and responsible action when the stakes are high.
WHY THIS MATTERS
What complicates legal work today is rarely the law itself.
Technology has accelerated research, drafting, and analysis.
What remains difficult, and often unaddressed, is the human side of legal practice.
Many breakdowns in high-stakes legal work stem from pressure, miscommunication, and unexamined dynamics that shape judgment long before a decision is made. Under sustained stress, even experienced lawyers can escalate unnecessarily, hesitate when clarity is required, or lose credibility through tone, timing, or approach.
These challenges are not resolved by better tools alone.
They require disciplined attention to human dynamics and decision-making under pressure.
This is where my work sits: supporting lawyers when legal judgment, human behavior, and consequence converge.
ADVISORY ROLES
My advisory work is offered across four levels, depending on context, complexity, and need.
Ongoing senior advisory support for in-house teams managing sustained IP pressure, brand enforcement, and strategic alignment, without a full-time hire.
Confidential, one-to-one advisory support for IP lawyers and legal leaders navigating complex decisions, escalation, or professional inflection points.
Facilitated workshops and tailored engagements designed to strengthen communication, collective judgment, and effectiveness in real legal environments.
Invited talks for legal organizations and leadership forums on judgment, decision-making under pressure, and the human side of IP practice.
WHO THIS IS FOR
This work is designed for legal professionals who carry decision-making responsibility
in intellectual property matters, including:
It is also relevant for senior associates and emerging legal leaders operating in environments marked by sustained pressure, escalation, or complex stakeholder dynamics.
If your work involves intellectual property decisions where judgment, credibility, and human dynamics materially influence outcomes, this advisory support is designed for you.
INVITATION
If this resonates, you’re welcome to reach out for a conversation.
We can explore fit and see whether working together makes sense.